Mobilegeddon – Friend or Enemy? (Step-Wise Case Study)

Well, Giant Search Engine Google has launched its new algorithm on 21^st of April 2015 dubbed as Mobilegeddon. Many webmasters and website owners were tensed that Mobilgeddon will harm their website. Don’t worry guys; it is not like that. This update is not going to harm any of your website if you are following some simple steps. Actually this update is all about giving more priority to a mobile friendly website. Google as well as we are familiar with the fact that most of the peoples, now a day, use their smartphones for searching anything via web.

Google has already written before about the importance of mobile friendly website in a blog post that tells “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”

Some major resources are saying that this update could be the bad news for 40% of top websites. 

Now here I am sharing you step by step facts and fears about Mobilegeddon:

1-   As I earlier told that Mobilegeddon update is all about making a website more mobile friendly. It directly means that if your website is responsive and doing well on smartphones then no need to worry because this update will not going to harm you. But if your website is not doing well on smartphones then you are going to be hit by this update.

2-   Google has not named it Mobilegeddon; some of the geeks and webmaster named this according to its effects. It is made up of two words; one is Mobile and another is Armageddon (the last battle between good and evil before the Day of Judgment). So webmaster named is as Mobilegeddon because it is called as the last war between Google and non mobile –friendly websites.


3-   Another important thing to consider is that this update is not only for site-wide or domain – wide; you have to make each and every webpage of your website mobile friendly otherwise this update will hit you brutally.

 4-   Some guys are spreading rumours like if your website is not mobile friendly then Google will delist your website from SERP. This statement is absolutely wrong.

5-   This update will not affect your SERP in Desktop and Tablet Results. Yes, if you are using internet via Dekstop or tablet then your SERP will remain same but if you are using internet via Mobile then it is totally depend upon your website’s mobile-friendliness.

6-   Another crucial thing to consider that if your website is not mobile friendly then start updating your website and make it more responsive and mobile friendly because Google will never harm any website immediately. It always takes time in penalization and recovery.

7-   You can check about your website’s mobile friendliness on Google Webmaster Tools page. Here is the link:   Mobile Friendly Test
  Just paste your website’s link here and if you find result “Awesome! This     page is mobile-friendly.”; like the given snapshot then you are in the safe zone. 

Mobile Friendly Test - Snapshot

8-   If you are still in doubt about your website then you can also visit the given link https://www.google.com/webmasters/tools/mobile-usability and here you will get mobile usability issues affecting your site. After finding all the points try to fix them as soon as possible.

If you still have any doubt or you want to give any suggestions then feel free to comment in the comment box.